RealPrice® works for several very important reasons:
| 1. |
RealPrice® clearly demonstrates to the client the consequences of bad pricing decisions – both in actual market time and in lost revenue. |
2. |
RealPrice® delivers a comprehensive valuation that is much stronger than the traditional CMA. |
3. |
RealPrice® presents the relevant market information that must be considered in the pricing strategy. |
4. |
RealPrice® organizes all the information into presentation quality output with clear and attractive graphical representation of the data. |
5. |
RealPrice® requires an absolute minimum of data entry and is a considerable time saving to the agent. |
Minimize Data Entry and Calculation
The RealPrice® model minimizes data entry and calculation time because it uses imported MLS data, which is completely controlled by the agent. There is also a system of value assumption defaults, which add considerable flexibility and which can be customized by the user.
The RealPrice® process begins with a search of the local MLS database just as in any traditional CMA exercise. These searches are much quicker though, because they are general in scope. The data from the MLS search is then imported by RealPrice and the agent selects the comparables.
Process Takes Considerably Less Time than Traditional CMA
Once the comps are selected, all the data and reports are available. This process saves considerable time, which the agent can use to review the results, change assumptions and analyze the conclusions that are indicated by the data. The entire process, including all the data, charts and printed presentations, is usually finished in much less time than it takes to produce a traditional CMA.
Highly Innovative Features that Strengthen the Analysis
RealPrice® uses the traditional CMA approach to valuation, but RealPrice adds a number of highly innovative features that make up for the shortcomings of a traditional CMA and strengthen the analysis.
Some of these innovations include the calculation of the actual appreciation in the local area, such as a neighborhood, subdivision or MLS area, which is well appreciated by clients. Market position charts clearly show the competitive and historical comparisons of the selected pricing strategy. A graphical analysis of available inventory is a significant contributor to the pricing decision. The Risk Assessment is in a class by itself in its' ability to motivate clients to observe the pricing guidelines.
Successfully Guide Clients to an Informed Decision
The most important aspect of RealPrice® is that the agents who use it are highly successful in guiding their clients to an informed decision.
RealPrice® agents can clearly demonstrate the consequences of bad decisions, and because they have a coherent and comprehensive presentation of the relevant market data needed to make a good pricing decision, RealPrice® agents are far less likely to be stuck with a listing that won’t sell or a buyer client who is frustrated in his negotiation to purchase because that listing client or that buyer client made the wrong pricing or negotiating decision.
RealPrice® is designed to enable the agent to present what he or she already knows about the marketplace and to discover what he doesn’t know. RealPrice® eliminates the unproductive data entry, mathematics and presentation prep and provides a platform for improving the agents’ market analysis and valuation skills…and it is very effective.
